![]() The second step of the campaign depends entirely on the user's interest, and we shall achieve it by showcasing something desirable.ĭesire : Once the user clicks on the ad campaign, the landing page must be designed with the best content and visual that makes it appealing to the users. Interest : How will you justify if the user is interested in your advertisement or not? We measure it with clicks. So, it starts by grabbing the user's attention with the new product or service ad. So, it is important to target that audience or mass that will be easily attracted to your campaign. We follow the AIDA model to set your PPC ad campaign.Īttention : Grabbing attention is essential.
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